How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

Book: A Comprehensive Review of “Hooked: How to Build Habit-Forming Products"

Writer: Nir Eyal

Hooked: How to Build Habit-Forming Products


In “Hooked: How to Build Habit-Forming Products,” Nir Eyal takes readers on a fascinating journey through the world of creating products that keep users coming back for more. As an entrepreneur, educator, and investor, Eyal combines his extensive knowledge with real-world examples to provide valuable insights into creating successful businesses.

Key Takeaways

  1. The Hook Model: The book introduces the four-step Hook Model as a framework for designing habit-forming products. These steps are Trigger, Action, Variable Reward, and Investment.

  2. Triggers: Triggers can be internal or external cues that prompt users to take action. Understanding your target audience’s triggers is crucial in designing effective products.

  3. Action: Users must perform actions in response to triggers; these actions should be easy and straightforward so as not to cause friction.

  4. Variable Rewards: The rewards granted by the product must vary, keeping users engaged and craving more.

  5. Investment: Users’ time, data, or effort invested in the product increases their commitment and makes it more likely they’ll return.


  • Eyal provides numerous examples from successful companies such as Facebook, Twitter, and Pinterest.

  • The book’s language is clear and concise, making it accessible for both novices and experienced entrepreneurs.

  • The four-step Hook Model serves as a practical guide for planning new products or improving existing ones.

  • There are actionable tips throughout the book that readers can apply immediately.


  • While many case studies are included in the book, some readers may find them outdated due to rapid technological advancements.

  • Some critics argue that the methods described could lead to addictive behaviors among users.

Who It’s For

“Hooked” is ideal for entrepreneurs, product managers, marketers, and anyone interested in designing products that create lasting habits. The book provides valuable insights for businesses looking to boost user engagement and build a loyal customer base.


Overall, “Hooked: How to Build Habit-Forming Products” is an insightful book that offers practical strategies for creating addictive products that keep users coming back. Nir Eyal’s examples and actionable tips make this book a must-read for anyone in the business of designing user experiences.

Call to Action

Ready to learn the secrets behind habit-forming products? Don’t miss out on this game-changing guide!

Get your copy of “Hooked” now and unlock the potential of your own business!